Campaigns ready to send.
Not another dashboard.

MerchOps turns your Shopify data into Klaviyo campaign drafts — winback, discovery, and restock — ready to review and send. You approve. It schedules.

Draft-first by default. Nothing sends without your approval.

Product picks customers haven't bought yet
Inventory-aware, margin-safe recommendations
On-brand copy that sounds like you
Campaign Inbox
3 ready to send

Winback

90-day lapsers

Ready to send
Audience:2,184 customers
Offer:Free shipping over $75
$42
$28
$65

They've purchased before. They're drifting.

Product discovery

New picks

Ready to send
Audience:1,420 customers
Oak
Ivy
Elm

Excludes what they already bought.

Restock spotlight

Back in stock

Review suggested
Audience:860 customers
$38
$54
$71

High intent customers + inventory is healthy.

The tools aren't the problem.
Execution is.

You already have Shopify Email or Klaviyo. They're fine. You don't need more features.

You need the weekly decisions handled:

  • What should I send this week?
  • Who should get it?
  • Which products?
  • What offer won't kill margin?
  • How do I stay on brand?

Blank calendar = lost revenue.

Connect. Review. Send.

Get your first campaign drafts within 24 hours of connecting your store.

1

Connect Shopify

One-click OAuth. MerchOps reads your catalog, orders, and customer history. Setup takes 5 minutes.

2

Get your campaign inbox

Within 24 hours, see your first drafts: winback, discovery, restocks, and promos tailored to your store.

3

Approve and send

Review each campaign, tweak if needed, then push directly to Klaviyo as a draft — or export to Shopify Email.

What to expect in your first 30 days

Week 1

First campaign drafts arrive

Weeks 2–3

Refine your voice and preferences

Week 4

Consistent campaign flow, 2–5x per week

Milestone

Autopilot available when you’re ready

MerchOps runs the campaign decisions for you.

What it feels like

It's like having a retention merchandiser who shows up every day with:

  • A clear campaign idea
  • The right audience
  • The right products
  • Ready-to-send creative

You approve in one click. MerchOps schedules through your existing tools.

What you see

Every draft includes:

  • Audience size
  • Product picks + alternates
  • Confidence score
  • "Why this campaign" explanation

Draft ready to review

Ready to send

Subject

We miss you — here's 15% off your next order

Audience

90-day lapsers · 2,184 customers

Product picks

$42
$28
$65

Email body

Hey there,

It's been a while — we've added new styles we think you'll love. Use code WELCOME15 for 15% off, just for you.

Offer valid for 7 days · Free shipping over $75

Time back. Revenue forward.

MerchOps handles the decision work so you can spend your time on what only you can do.

2–5 hrs

saved per week on campaign planning

3–5x

more campaigns sent vs. manual

<60 sec

from opportunity to ready-to-send draft

100%

of campaigns include why-now reasoning

Based on typical store activity during beta testing period

Track what works.

Every campaign you approve builds a track record. MerchOps shows you what landed, what missed, and why — so each draft gets better than the last.

Campaign outcome

Winback Campaign — 90-day lapsers

Helped

Sent

2,184

Opened

547 (25%)

Clicked

89 (4%)

Converted

12

+$1,847 attributed revenue

Intent: Re-engage dormant customers  · Confidence: 78% ↑ trending up

Evidence: Based on 14-day observation window vs 30-day baseline

Is MerchOps right for you?

MerchOps works best for established Shopify stores ready to send consistent campaigns.

Great fit

  • 500+ customers in your list
  • 50+ SKUs in your catalog
  • Want to send 2-5 campaigns per week
  • Using Shopify Email or Klaviyo

Not yet

  • Just launched with <100 customers
  • Single product or very small catalog
  • Not ready to send regular emails
  • Need full email platform (we integrate, not replace)

Works with your existing tools.

MerchOps doesn't replace Shopify Email or Klaviyo. It makes them easier to use.

Klaviyo

Full API integration

  • Push campaign drafts directly to Klaviyo
  • Auto-create segments and sync customer lists
  • Trigger your existing Klaviyo flows from opportunities
  • Frequency cap coordination across campaigns
  • Respects your suppression and unsubscribe lists

Shopify Email

Native integration

  • Create email drafts directly in Shopify Email
  • Audience segments sync automatically
  • Products pull from your catalog
  • Review and send from Shopify admin

No migration required

Your deliverability stays intact. MerchOps pushes campaigns through your existing sender reputation. No new domains, no warmup period.

Your data stays safe

MerchOps uses read-only Shopify access with minimal scopes. Your data is encrypted at rest, never shared, and fully deleted if you cancel. We never store payment information.

Safe by default.
Calm by design.

MerchOps starts in draft-only mode. You control frequency, tone, and discount rules. No spam. No weird voice. No surprises.

Draft-only by default

Nothing sends without your explicit approval

You set the frequency

Choose 2x, 3x, or 5x per week

Your voice, your rules

Minimal, warm, playful, or luxury tone

Pause everything anytime. No questions asked.

Pricing that scales with your store.

Start with a 14-day free trial. No credit card required.

Beta pricing ends soon — lock in 50% off for your first 3 months

Starter

Best for stores under $50K/mo

Beta: 50% off for 3 months

Limited beta spots available

$25/mo$49

then $49/mo after

One recovered customer pays for itself

  • Up to 3 campaign drafts per week
  • Draft-only mode
  • Shopify Email export
  • Email support
Start free trial
Recommended

Growth

Best for stores $50K-$500K/mo

Beta: 50% off for 3 months

Limited beta spots available

$75/mo$149

then $149/mo after

Less than one hour of agency time per month

  • Daily campaign inbox (up to 5/week)
  • Shopify Email + Klaviyo
  • Inventory + margin guardrails
  • Priority support
  • Voice customization
Start free trial

Pro

Best for stores $500K+/mo

Beta: 50% off for 3 months

Limited beta spots available

$200/mo$399

then $399/mo after

Replaces $2,000+/mo in retention marketing labor

  • Everything in Growth
  • Autopilot scheduling
  • Advanced cohorts + A/B testing
  • Dedicated onboarding
  • Custom integrations
Start free trial

FAQ

No. MerchOps drafts campaigns and pushes them into the tools you already use. Your deliverability, templates, and sender reputation stay intact.

Within 24 hours of connecting your Shopify store. Setup takes about 5 minutes, then MerchOps analyzes your catalog and customer history to generate your first drafts.

No. Frequency caps and exclusions are built in. Draft-only is the default—nothing sends without your approval. You control exactly how often campaigns go out.

MerchOps generates copy in your chosen tone — minimal, warm, playful, or luxury — and you can refine every draft before sending. Over time, your edits help improve future suggestions.

Start with a 14-day free trial, no credit card required. If MerchOps isn't a fit, cancel anytime—no questions asked, no long-term commitment.

Yes. Set discount ceilings, mark products as "never discount," and exclude specific items or collections. MerchOps respects your rules on every campaign.

MerchOps coordinates with Klaviyo in three ways: it creates campaign drafts directly in Klaviyo with AI-generated copy matched to your brand voice, it can trigger your existing flows by enrolling the right customer profiles, and it checks frequency caps so customers aren't double-emailed. Your suppression lists and unsubscribes are always respected.

Yes. When MerchOps detects an opportunity — like a win-back cohort of customers dormant for 60+ days — it automatically creates a synced list in Klaviyo with those profiles. You can use these lists in your own campaigns and flows too.

Yes. Instead of creating a new campaign, you can choose to trigger an existing Klaviyo flow from any MerchOps opportunity. MerchOps creates the events that your flow listens for, enrolling the right customer profiles automatically.

MerchOps uses read-only Shopify OAuth with minimal scopes to read your catalog, orders, and customer history. All data is encrypted at rest and in transit. We never store payment information or share your data. If you cancel, your data is fully deleted within 30 days.

Stop staring at a blank campaign calendar.

Connect your store. Get campaigns ready to send. Stay on brand.

14-day free trial
No credit card required
Cancel anytime, no questions asked

Draft-first by default. Nothing sends without your approval.