Campaigns ready to send.
Not another dashboard.

MerchOps turns your Shopify catalog + sales history into winback, discovery, and restock campaigns. You approve. It schedules.

Draft-first by default. Nothing sends without your approval.

Product picks customers haven't bought yet
Inventory-aware, margin-safe recommendations
On-brand copy that sounds like you
Campaign Inbox
3 ready to send

Winback

90-day lapsers

Green
Audience:2,184 customers
Offer:Free shipping over $75

They've purchased before. They're drifting.

Product discovery

New picks

Green
Audience:1,420 customers

Excludes what they already bought.

Restock spotlight

Back in stock

Yellow
Audience:860 customers

High intent customers + inventory is healthy.

Connect. Review. Send.

Get your first campaign drafts within 24 hours of connecting your store.

1

Connect Shopify

One-click OAuth. MerchOps reads your catalog, orders, and customer history. Setup takes 5 minutes.

2

Get your campaign inbox

Within 24 hours, see your first drafts: winback, discovery, restocks, and promos tailored to your store.

3

Approve and send

Review each campaign, tweak if needed, then push to Shopify Email or Klaviyo with one click.

What to expect in your first 30 days

Week 1: First campaign drafts arrive. Week 2-3: Refine your voice and preferences. Week 4: Consistent campaign flow, 2-5x per week. Autopilot available when you're ready.

The tools aren't the problem.
Execution is.

You already have Shopify Email or Klaviyo. They're fine. You don't need more features.

You need the weekly decisions handled:

  • What should I send this week?
  • Who should get it?
  • Which products?
  • What offer won't kill margin?
  • How do I stay on brand?

Blank calendar = lost revenue.

MerchOps runs the campaign decisions for you.

Promise

MerchOps drafts campaigns that match your store, your customers, and your voice.

Picture

It's like having a retention merchandiser who shows up every day with:

  • A clear campaign idea
  • The right audience
  • The right products
  • Ready-to-send creative

Proof

Every draft includes:

  • Audience size
  • Product picks + alternates
  • Confidence score
  • "Why this campaign" explanation

Push

You approve in one click. MerchOps schedules through your existing tools.

Is MerchOps right for you?

MerchOps works best for established Shopify stores ready to send consistent campaigns.

Great fit

  • 500+ customers in your list
  • 50+ SKUs in your catalog
  • Want to send 2-5 campaigns per week
  • Using Shopify Email or Klaviyo

Not yet

  • Just launched with <100 customers
  • Single product or very small catalog
  • Not ready to send regular emails
  • Need full email platform (we integrate, not replace)

Works with your existing tools.

MerchOps doesn't replace Shopify Email or Klaviyo. It makes them easier to use.

Shopify Email

Native integration

  • One-click export to Shopify Email
  • Audience segments sync automatically
  • Products pull from your catalog
  • Scheduling handled for you

Klaviyo

Full API integration

  • Push campaigns directly to Klaviyo
  • Respects your existing flows
  • Won't interfere with automations
  • Uses your templates and branding

No migration required

Your deliverability stays intact. MerchOps pushes campaigns through your existing sender reputation. No new domains, no warmup period.

Smarter than templates.
Safer than autopilot.

MerchOps combines merchandising intelligence with audience targeting—so every campaign is relevant, timely, and on-brand.

Merchandising intelligence

Product picks that exclude past purchases, respect inventory levels, and protect your margins.

Clear audience targeting

Simple cohorts like VIP, active, lapsing, and winback. No jargon, no complex segments to build.

Built-in guardrails

Frequency caps, exclusions, discount ceilings, and quiet hours—all configured by default.

Transparent reasoning

Every campaign includes a "why this is worth sending" explanation. No black box decisions.

Safe by default.
Calm by design.

MerchOps starts in draft-only mode. You control frequency, tone, and discount rules. No spam. No weird voice. No surprises.

Draft-only by default

Nothing sends without your explicit approval

You set the frequency

Choose 2x, 3x, or 5x per week

Your voice, your rules

Minimal, warm, playful, or luxury tone

Pause everything anytime. No questions asked.

Pricing that scales with your store.

Start with a 14-day free trial. No credit card required.

Starter

Best for stores under $50K/mo

$49/mo
  • Weekly campaign drafts
  • Draft-only mode
  • Shopify Email export
  • Email support
Start free trial
Most Popular

Growth

Best for stores $50K-$500K/mo

$149/mo
  • Daily campaign inbox
  • Shopify Email + Klaviyo
  • Inventory + margin guardrails
  • Priority support
  • Voice customization
Start free trial

Pro

Best for stores $500K+/mo

$399/mo
  • Everything in Growth
  • Autopilot scheduling
  • Advanced cohorts + A/B testing
  • Dedicated onboarding
  • Custom integrations
Start free trial

Beta pricing: 50% off for the first 3 months for early merchants.

FAQ

No. MerchOps drafts campaigns and pushes them into the tools you already use. Your deliverability, templates, and sender reputation stay intact.

Within 24 hours of connecting your Shopify store. Setup takes about 5 minutes, then MerchOps analyzes your catalog and customer history to generate your first drafts.

No. Frequency caps and exclusions are built in. Draft-only is the default—nothing sends without your approval. You control exactly how often campaigns go out.

MerchOps learns your tone from your existing copy and follows your brand voice rules. You can choose from minimal, warm, playful, or luxury tones, and refine over time.

Start with a 14-day free trial, no credit card required. If MerchOps isn't a fit, cancel anytime—no questions asked, no long-term commitment.

Yes. Set discount ceilings, mark products as "never discount," and exclude specific items or collections. MerchOps respects your rules on every campaign.

Stop staring at a blank campaign calendar.

Connect your store. Get campaigns ready to send. Stay on brand.

14-day free trial
No credit card required
Cancel anytime, no questions asked

Draft-first by default. Nothing sends without your approval.